By choosing to work with the Forrester TEI team, the interviewees avoided needing to dedicate internal resources to develop an asset with ROI analysis based on the substantial data from several customers. They saw significant time savings throughout the content creation process, including savings around roadmapping, scoping, and actual content development. The present value benefit for content marketing creation time savings is $58,000 over 18 months. Content Marketing Creation Time Savings Of 95% $58K 18-month total benefits PV 16%
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