3 Forrester’s Total Economic Impact™(TEI) is Forrester’s proven methodology to justify, quantify, and articulate the value of an investment. This independent and objective analysis helps companies to align their product, sales, and marketing teams with quantitative and qualitative data straight from the voice of their customers. Key Findings ROI 134% BENEFITS PV $368K NPV $211K PAYBACK <6 months Key Metrics $177.1K $133.0K $57.9K Incremental profit from generating new leads Business case development time savings Content marketing creation time savings
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