Leads Increased By 60% And Conversion Rate Increased From 1% To 2.5%, Resulting In A Boost To New Profit Interviewed decision-makers shared that their organizations saw an increase in number and quality of leads, which led to an increase in incremental profit. This was one of the interviewees’ main objectives in purchasing the TEI study, as the analysis provided the insight needed into both the quantitative and qualitative benefits of their solutions. Because Forrester is an objective, third-party organization, the interviewees indicated that both prospects and customers were more inclined to believe the results and therefore more inclined to buy. A director of product marketing for a telecommunications company shared these results: “Since the TEI has gone live, we’ve been able to generate over 3,785 leads from the report itself. It is one of the best-performing assets that we have in our portfolio. Our number two white paper asset has only 1,500 to 1,600 leads. The TEI is double that.” Leads increased due to TEI case study 40% to 60% $177K 18-month total benefits PV 48%
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