A TEI study helped salespeople more efficiently build a business case for those customers who needed one. Furthermore, because the TEI study was available, it alleviated questions that a VP of marketing’s team would have received, giving valuable time back to his employees. Not only did the TEI study provide a clear business value case study for sales to use, but it also was a differentiation from competitors as a third-party validation of their solution. The present value benefit for time savings is $133K over 18 months. Business Case Development Time Savings Of 33% $133K 18-month total benefits PV 36%
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