“Because we have the TEI study, we can tell our salespeople, ‘Here is what you do when pricing comes up. Here is where you justify value.’ We had tried to create our own business case studies, but they were sort of like the poor man’s version of it versus having this ready-made thing that this third party validated. The TEI 100% made our [salespeople’s] lives easier.” — VP of marketing, cybersecurity SaaS
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