Google has significantly ramped up its sales partnership organization, which delivers Pixel training, provides leads, and supports opportunities via direct sales support and by providing loaner devices. Interviewees have shared that engaging the Google Pixel sales team on opportunities provides additional education on and engagement toward Pixel for future opportunities. Interviewees shared that the Google Pixel sales partnership members team up with them on closing deals. Google provided devices, education, and advice to B2B salespeople on Pixel use and Pixel differentiators. Interviewees are convinced that the sales support that they have gotten will continue. B2B revenue grew due to focused sales partnership. “About 40% of customers have a business need, or problem, that they want addressed. In addition to giving them reasons to move forward, Google allows us additional devices to try to help us close the deal.” —B2B sales leader #2
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