4 Methodology Customer Interviewees FINANCIAL MODEL FRAMEWORK Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees’ organizations. COMPOSITE ORGANIZATIONS Designed a composite organization based on characteristics of the interviewees’ organizations. INTERVIEWS Interviewed six decision-makers at business sales, marketing, and strategy organizations at US carriers to obtain data with respect to benefits of including Google Pixel smartphones in business deals. Industry Role Count Carrier organization serving businesses Sales leadership 3 Carrier organization serving businesses Corporate leadership: marketing or strategy 3 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Google Pixel B2B sales for carrier organizations. This presentation is an abridged overview of a TEI case study. For more details please refer to the full case study (The Total Economic Impact of Google Pixel For Business For Carriers, June 2023)
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