5 Key Findings B2B revenue grew due to focused sales partnership with a profit margin increase of $9.9 million over three years. The composite organization benefits from a major focus by Google to partner with the carriers’ B2B sales organizations, leading to an increase in the inclusion of Pixel devices and accessories in business data and voice deals. Google also provides training to salespeople on Pixel use with a focus on business use cases, directly supporting sales opportunities, and providing more seed devices per opportunity than has historically been the norm. B2B revenue grew due to additional marketing partnership, with a profit margin increase of $9.8 million over three years. The composite organization has an expanded partnership with Google Pixel’s marketing organization and increases its use of partner marketing funds and promotional funding, which extends awareness, improves messaging, and leads to additional Pixel device and accessory sales by the carriers. B2B revenue grew due to Pixel product improvements, with a profit margin increase of $9.8 million over three years. Recent generations of the Google Pixel smartphones have been recognized for effectively meeting business user requirements. Security built into the Titan M2 security chip, long battery life, durability, central administration, and translation capabilities are features that help drive Pixel devices to be included more in business phone packages. Highlight: B2B Pixel sales volume grew 100% in year 1 and 75% in year 2 and year 3.
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