Interviewees shared that Pixel devices are business-ready and that numerous features stand out for meeting business customers’ needs while aligning with their organizations’ B2B sales strategies. The Pixel device series met a need to provide a range of price points while still providing required business capabilities such as strong security, long battery life, minimal administration requirements, and high quality. The A-series met their organizations’ needs for a low-price model, while the Pixel premium series met highend needs. Interviewees shared that the Pixel devices are being recognized by business customers as meeting their smartphone requirements. All current Pixel devices include the Titan M2 security chip and the Google Tensor G2 processor, with a built-in security core. Interviewees shared that the battery life meets or exceeds that of competitors’ devices. They also spoke of their confidence in the durability and quality of the Pixel devices, the quality of the Android administrative features, and capabilities unique to Pixel. Some interviewees spoke of real-time integration with Google Workspace applications, while others noted the benefits of Google’s Live Translate.* B2B revenue grew due to Pixel product improvements. “Device security is a big one, especially for larger customers. The Pixel battery life is substantial, lasting over a day. This is a huge differentiator compared to other OEMs’ devices offering a 12-hour or a 15-hour battery life.” —B2B sales leader #2 *Google disclaimer: Not available in all languages or countries. Not available on all media or apps. Translation may not be instantaneous. Internet connection required during setup only.
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