B2B revenue grew due to additional marketing partnership. Marketing activities play a significant role in smartphone device selection. Google assists carriers by collaborating on marketing strategy and providing partner marketing funds and promotional funding. Interviewees shared that Google is listening to them and aligning with their organization’s marketing strategy while also providing insights to enhance their strategy with new approaches. Interviewees described Google as supplying ample funding. “They are placing more focus on business sales and are showing more initiative. Instead of just pushing us to include the Pixels in deals, they are being creative. We have discussions on selling better within our channels, segments, verticals — on where and how the Pixel fits in.” —B2B sales leader #1
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