JUNE 2023
Microsoft Azure infrastructure as a service (IaaS) empowers companies to reduce or avoid managing infrastructure and instead focus on the strategic needs of their businesses while saving costs. A robust portfolio of offerings allows users to easily customize the infrastructure environment to support stability, security and compliance, sustainability, and a modern cloud infrastructure.
Azure IaaS allows companies to manage infrastructure as a service on Microsoft Azure as an alternative to self-managing, traditional on-premises infrastructure. Users retain control of installation, configuration, and management of their software including operating systems, middleware, and applications. Cloud services including compute, storage, and networking are available to be provisioned on an on-demand, usage-based pricing model that can be scaled up and down quickly and easily.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Azure IaaS.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Azure IaaS on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed five representatives with experience using Azure IaaS. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a global conglomerate with $4 billion in annual revenue and 20,000 employees.
Prior to using Azure IaaS, these interviewees noted how their organizations’ on-premises infrastructure costs were high and kept IT staff busy maintaining the environment, including hardware. The legacy environment was not backed up in the cloud. The underlying network had limited resiliency, which raised worries about downtime and penalties such as lost revenue. The time-consuming and costly process of provisioning new infrastructure in an on-premises environment lacked the flexibility to innovate and to quickly respond to the changing needs of the business.
After the investment in Azure IaaS, migrating workloads to the cloud was simpler and faster than before, conferring additional flexibility without compromising on security and compliance or compatibility with hybrid and multicloud environments. Key results from the investment, regardless of the operating system environment contemplated, include cost savings on infrastructure, enhanced services, and a cloud-ready stance with an enhanced ability to migrate workloads and optimize infrastructure for business needs.
Consulting Team: Margaret Firth, Matthew Dunham
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
With Azure IaaS, the composite organization saves on storage, compute, networking, and other services by avoiding investment in hardware and software and reducing the real estate footprint associated with its legacy, on-premises environment. Over the course of the three-year analysis, this benefit is valued at $6.8 million.
Adopting Azure IaaS reduces the need for FTEs to maintain the on-premises environment at the composite and its hardware. The composite reallocates the staff to more interesting and strategic work. The time savings over the course of the three-year analysis is valued at $2.8 million.
The stability of the Azure IaaS cloud and the ability to avoid downtime allows the composite to avoid lost revenue. Over the course of the three-year analysis, the value of this benefit is $1.9 million.
The innovation Azure IaaS enables is a catalyst for the composite organization to realize new income streams. Azure IaaS features unlock revenue from new and improved offerings. Over the course of the three-year analysis, this benefit has a value of $5.2 million.
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified in this study include:
After the investment in Azure IaaS, the composite can run a variety of workloads with less technical debt and greater efficacy, leading to greater innovation. Testing capabilities expand and could be conducted in parallel, and the composite can spin up or spin down a variety of services that enable a faster time to market and solutions tailored to business needs.
In the face of increasing cyberattacks, the composite organization enjoys improved security as a result of its investment in Azure IaaS.
Azure IaaS supports key security strategies and compliance with regulations across geographies for the composite. The composite could entrust sensitive, regulated workloads to Azure IaaS.
For the composite organization, Azure IaaS is a key component in supporting remote work for employees. Shifting from self-managing infrastructure to infrastructure as a service frees employees from rote maintenance tasks, allowing them to spend more time on more interesting and strategic tasks.
The composite organization realizes greater efficiencies and a reduced carbon footprint using Azure IaaS compared to legacy on-premises infrastructure.
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
To complete the migration of the initial workloads, staff at the composite organization devote time to planning, training, migration, and implementation tasks.
After the initial migration, the composite organization continues leveraging Azure IaaS to migrate and run workloads, adding new offerings over time. The composite spends time on maintenance going forward.
The representative interviews and financial analysis found that a composite organization experiences benefits of $16.71 million over three years versus costs of $4.59 million, adding up to a net present value (NPV) of $12.12 million and an ROI of 264%.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Azure IaaS can have on an organization.
Interviewed Microsoft stakeholders and Forrester analysts to gather data relative to Azure IaaS.
Interviewed five representatives at organizations using Azure IaaS to obtain data with respect to costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees..
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Microsoft and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Azure IaaS.
Microsoft reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Microsoft provided the customer names for the interviews but did not participate in the interviews.
Role | Industry | Region | Details |
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Senior manager of technology | Construction | North America |
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Senior director of IT architecture | Financial services | US |
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VP of IT operations | IT | APAC HQ, global operations |
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CIO | Manufacturing and retail conglomerate | APAC HQ, global operations including EMEA |
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CIO | Public sector | US |
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Before adopting Azure IaaS, interviewees noted their organizations managed their own infrastructure. The interviewees noted how their organizations struggled with common challenges, including:
IT costs related to existing data centers and ongoing operations were significant for the interviewees’ companies, whether they were internal or outsourced. Hardware was a significant expenditure, and labor costs for maintenance were high. Maintaining infrastructure distracted IT teams from more strategic work.
Relying on physical infrastructure and the time and effort it entailed to procure and maintain constrained how quickly and easily companies could scale up to meet business needs in new geographies or through new offerings. Scaling down physical infrastructure was prohibitive or impossible and involved significant effort, such as deprovisioning data centers or servers. This raised barriers to adopting new technologies or launching new offerings.
The on-premises environment had drawbacks when it came to reliability, cybersecurity, the ability to operate globally, and compliance. It was also limited when it came to meeting the business’s workload hosting requirements, impeding innovation.
The interviewees’ organizations searched for a solution that could:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the five interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
The composite organization operates globally, servicing B2B and B2C customers. Research and development efforts are significant at the organization. The composite has 20,000 employees working across retail and manufacturing operations and aspects of the business are highly regulated.
The composite is undergoing a digital transformation and is moving workloads gradually to the cloud from legacy on-premises environments via mostly lift-and-shift, though it also utilizes virtualization from time to time. Going forward, some workloads are deployed entirely in the cloud, whereas some remain hybrid between on-premises and virtual environments. Over time, the composite leverages Azure IaaS for a variety of use cases including business continuity and disaster recovery, website hosting, high performance computing, big data for surveillance and IoT needs, and to support internal applications, such as SAP. The company typically uses Linux OS, but also makes use of Windows Server.
The company buys Azure IaaS services to support its environment including Storage, Compute, Networking, Virtual Machines including specialized VMs for HPC (e.g. HBv4), Reserved Instances or Reserved Virtual Machine Instances, Microsoft Defender for Cloud, and Active Directory.
Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
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Atr | Avoided on-premises infrastructure costs | $1,872,000 | $2,574,000 | $3,963,960 | $8,409,960 | $6,807,273 |
Btr | Avoided legacy infrastructure management FTE costs | $810,000 | $1,101,600 | $1,555,200 | $3,466,800 | $2,815,222 |
Ctr | Avoided lost revenue from improved reliability | $765,000 | $765,000 | $765,000 | $2,295,000 | $1,902,442 |
Dtr | Income from new Azure IaaS offerings | $1,275,000 | $2,550,000 | $2,550,000 | $6,375,000 | $5,182,382 |
Total benefits (risk-adjusted) | $4,722,000 | $6,990,600 | $8,834,160 | $20,546,760 | $16,707,319 |
Interviewees said that moving to the cloud using Azure IaaS presented opportunities for infrastructure modernization and cost savings. Not only did interviewees realize more cost efficiencies, but the new IaaS infrastructure was more modern, higher performing, and included more services and capabilities. Interviewees shared a range of ways in which they could optimize infrastructure and realize cost savings on various components, including storage, networking, and compute resources. Interviewees also experienced cost savings from avoiding data center refreshes (e.g., upgrades to power density, cooling, installation of new cabling, hardware such as storage or servers). In some cases, interviewees saw cost reductions related to reduced real estate costs (e.g., rents) or from cooling costs for data center buildings. Costs savings vary depending on the environment, but could include the following:
For the composite organization, Forrester assumes the following:
Benefits realized may vary based on the following factors:
To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $6.8 million.
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | ||
---|---|---|---|---|---|---|---|
A1 | Annual on-premises infrastructure costs prior to Azure IaaS | Composite - 10% growth | $5,200,000 | $5,720,000 | $6,292,000 | ||
A2 | Reduction in on-premises infrastructure costs after Azure IaaS | Interviews | 40% | 50% | 70% | ||
At | Avoided on-premises infrastructure costs | A1*A2 | $2,080,000 | $2,860,000 | $4,404,400 | ||
Risk adjustment | ↓10% | ||||||
Atr | Avoided on-premises infrastructure costs (risk-adjusted) | $1,872,000 | $2,574,000 | $3,963,960 | |||
Three-year total: $8,409,960 | Three-year present value: $6,807,273 | ||||||
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Interviewees noted that their organizations’ traditional on-premises data centers required significant IT labor effort to manage. Before Azure IaaS, their IT teams had to manage the provision and maintenance of all aspects of infrastructure including hardware and software. Azure IaaS removed the need to self-manage infrastructure. The interviewees’ staff repurposed time toward higher-value tasks.
For the composite organization, Forrester assumes the following:
Benefits realized may vary based on the following factors:
To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $2.8 million.
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | ||
---|---|---|---|---|---|---|---|
B1 | FTEs supporting legacy infrastructure prior to Azure IaaS | Composite | 15 | 17 | 18 | ||
B2 | On-premises FTE reduction after Azure IaaS (cumulative) | Interviews | 50% | 60% | 80% | ||
B3 | Average fully loaded salary of FTE (annual) | TEI standard | $120,000 | $120,000 | $120,000 | ||
Bt | Avoided legacy infrastructure management FTE costs | B1*B2*B3 | $900,000 | $1,224,000 | $1,728,000 | ||
Risk adjustment | ↓10% | ||||||
Btr | Avoided legacy infrastructure management FTE costs (risk-adjusted) | $810,000 | $1,101,600 | $1,555,200 | |||
Three-year total: $3,466,800 | Three-year present value: $2,815,222 | ||||||
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According to interviewees, moving to Azure IaaS from their organizations’ legacy on-premises infrastructures ensured reliability for critical workloads. With a backup in the cloud, interviewees’ companies reduced outages and quickly restored operations when they did occur. Depending on the interviewee whose organization was involved, the amount of downtime avoided could be anywhere from hours to days or weeks.
For the composite organization, Forrester assumes the following:
Benefits realized may vary based on the following factors:
To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV of $1.9 million.
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |||
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C1 | Server downtime before Azure IaaS (minutes per year) | Interviews | 90 | 90 | 90 | |||
C2 | Lost revenue per minute of downtime | Interviews | $100,000 | $100,000 | $100,000 | |||
C3 | Operating margin | TEI standard | 10% | 10% | 10% | |||
Ct | Avoided lost revenue from improved reliability | C1*C2*C3 | $900,000 | $900,000 | $900,000 | |||
Risk adjustment | ↓15% | |||||||
Ctr | Avoided lost revenue from improved reliability (risk-adjusted) | $765,000 | $765,000 | $765,000 | ||||
Three-year total: $2,295,000 | Three-year present value: $1,902,442 | |||||||
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Features from Azure IaaS, including scale, performance, availability, and reliability, made it possible for the interviewees’ organizations to launch new offerings, generating new streams of revenue. In several instances, interviewees noted that Azure-native tools and the access to data they provided could be monetized:
For the composite organization, Forrester assumes the following:
Benefits realized may vary based on the following factors:
To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV of $5.2 million.
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |||
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D1 | Value of offering made possible with Azure IaaS (average annual revenue) | Interviews | $20,000,000 | $40,000,000 | $40,000,000 | |||
D2 | Operating margin | TEI standard | 10% | 10% | 10% | |||
D3 | Percentage of income attributed to Azure IaaS | Composite | 75% | 75% | 75% | |||
Dt | Income from new Azure IaaS offerings | D1*D2*D3 | $1,500,000 | $3,000,000 | $3,000,000 | |||
Risk adjustment | ↓15% | |||||||
Dtr | Income from new Azure IaaS offerings (risk-adjusted) | $1,275,000 | $2,550,000 | $2,550,000 | ||||
Three-year total: $6,375,000 | Three-year present value: $5,182,382 | |||||||
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Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
Azure IaaS makes it possible for the interviewees’ organizations to reduce technical debt. Interviewees’ companies could easily, quickly, and cost-effectively test out new services or deploy new features, even those that require high-performing infrastructure. According to a senior manager of technology at a construction company: “It’s game changing. It just allows you to deliver to the business faster and more efficient services. You can try things before you deploy, and that just gives the business a lot more input in what you are providing to them for a service.”
A senior director of IT architecture at a financial services company saw these features as a “huge improvement” and noted: “[Developers] can have their environments built out faster without waiting and they can test out different types of sizes based on performance that they want to go in and achieve that. Before I used to do it through virtualization servers but, as I mentioned, it took me weeks sometimes to fine-tune. Now, it’s taking minutes for me to provision them.”
Developers at interviewees’ organizations could self-provision assets and applications and modules could be tested and completed more effectively and get to market faster. Azure IaaS opened new possibilities to make parallel testing possible, increasing efficiency and effectiveness of releases and deployments.
A CIO in the public sector noted: “Our development cycle is much more effective than before. We have better development test environments on an ad hoc basis. We are so agile now, so we can have multiple projects running at the same time and that all transpires into less people. We can quickly set up and turn off the new server environment, for example.”
Multiple interviewees mentioned improved security as an objective of their investment in Azure IaaS. Adopting Azure IaaS was key to improving cybersecurity posture in the face of increasing cyberattacks. A VP of IT operations at an IT company noted: “[Azure IaaS] is very beneficial for the network perspective since it has been achieving Zero Trust and microsegmentation if possible. [It’s been beneficial for users] being able to use our services anywhere, anytime.”
Azure IaaS supports key security strategies and compliance with regulations across geographies. Interviewees whose companies are in regulated industries could entrust sensitive workloads to Azure IaaS. With Azure data centers in nearly all regions, Azure IaaS was well suited to global operations. A senior manager of technology at a construction company said: “It’s mostly the user experience, just because with the latency — with Azure IaaS — they don’t need to come all the way back to headquarters for our on-premises services, so they’re closer to the resources depending on the Azure region that they’re in.”
Azure IaaS helped the interviewees’ organizations deliver a high-quality employee experience, including:
Azure IaaS was an important part of sustainability strategies, rendering operations more efficient and less carbon-intensive than legacy on-premises data centers. A CIO at a manufacturer said: “We compared the CO2 accounting from our existing data center versus comparable compute on Azure. And now, since recently, we have gotten a lot better in the FinOps space and we feel that we’re also making progress on running a cloud much more efficiently than a traditional data center.”
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Azure IaaS and later realize additional uses and business opportunities, including:
Azure IaaS has a wide and constantly growing range of options and functionalities. The service model means that companies can try new things and deploy without an expensive investment that cannot easily be recouped. A CIO in the public sector described the ways in which their organization could quickly and economically try out or deploy new IaaS functionalities: “If [we] want like any service, app service, like Hadoop or HPC or whatever it is, we can quickly set it up and pilot it basically. If we don’t have that capability, we would need a data center or somewhat of a build out basically where we are putting servers and all that capability.”
Azure IaaS easily scales up or down, and offers clear visibility into usage, which puts customers in good stead to understand their usage and optimize accordingly.
Azure IaaS is a suitable part of a strategy involving multiple clouds and minimizing vendor lock-in for cloud services. Companies can flexibly move workloads if the need arises. A senior architect at a financial services company said: “We are using Azure as part of my multicloud strategy. I don’t want to create vendor lock-in for my hyperscalers or my cloud providers as a whole.”
A CIO at a public sector organization detailed use of IaaS in edge environments: “We are doing quite a bit of AI-based, real-time monitoring and collecting a lot of data, use cases for edge computing for monitoring, surveillance, and how to analyze that data better. We are using quite a bit of those data integration tools as well as data analysis tools and creating a lot of dashboards and monitoring capabilities, not only for that purpose, but also for application and infrastructure monitoring as well.”
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
Ref. | Costs | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
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Etr | Azure implementation and initial workload migration costs | $611,800 | $0 | $0 | $0 | $611,800 | $611,800 |
Ftr | Ongoing Azure costs and additional workload migration | $0 | $1,343,100 | $1,614,800 | $1,893,100 | $4,851,000 | $3,977,860 |
Total costs (risk-adjusted) | $611,800 | $1,343,100 | $1,614,800 | $1,893,100 | $5,462,800 | $4,589,660 |
The interviewees noted their organizations migrated workloads from on-premises environments via a lift-and-shift methodology or virtualization. Interviewees described a range of tasks involved in the initial migration, including:
For the composite organization, Forrester assumes the following:
Costs realized may vary based on the following factors:
To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $612,000.
Ref | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
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E1 | FTEs involved in Azure IaaS planning, migration, and prelaunch implementation | Interviews | 6 | ||||
E2 | Length of planning, migration, and implementation (weeks) | Interviews | 20 | ||||
E3 | Average fully loaded salary of Azure IT (hourly) | TEI standard | $90 | ||||
E4 | Other initial costs | Interviews | $100,000 | ||||
Et | Azure implementation and initial workload migration costs | E1*E2*(E3*40)+E4 | $532,000 | $0 | $0 | $0 | |
Risk adjustment | ↑15% | ||||||
Etr | Azure implementation and initial workload migration costs (risk-adjusted) | $611,800 | $0 | $0 | $0 | ||
Three-year total: $611,800 | Three-year present value: $611,800 | ||||||
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The interviewees noted that their organizations implemented multiple workloads on Azure IaaS over time, first migrating existing workloads and later implementing workloads on Azure IaaS at outset. Some interviewees noted their organizations ran some workloads on a hybrid basis. Workloads on Azure IaaS included networking, storage, compute, and management and security services. Resources were optimized to run only when needed (e.g., within operating hours within a particular geography) and the interviewees’ organizations received a discount through the Microsoft Hybrid benefit.
For the composite organization, Forrester assumes the following:
Costs realized may vary based on the following factors:
To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV of less than $4 million.
Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
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F1 | Azure licensing costs | Interviews | $600,000 | $660,000 | $726,000 | ||
F2 | Additional workload migration costs | Interviews | $60,000 | $60,000 | $60,000 | ||
F3 | FTEs supporting Azure IaaS | Interviews | 3 | 4 | 5 | ||
F4 | Average fully loaded salary of FTE (annual) | TEI standard | $187,000 | $187,000 | $187,000 | ||
Ft | Ongoing Azure costs and additional workload migration | F1+F2+(F3*F4) | $0 | $1,221,000 | $1,468,000 | $1,721,000 | |
Risk adjustment | ↑10% | ||||||
Ftr | Ongoing Azure costs and additional workload migration (risk-adjusted) | $0 | $1,343,100 | $1,614,800 | $1,893,100 | ||
Three-year total: $4,851,000 | Three-year present value: $3,977,860 | ||||||
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These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
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Total costs | ($611,800) | ($1,343,100) | ($1,614,800) | ($1,893,100) | ($5,462,800) | ($4,589,660) |
Total beneifts | $0 | $4,722,000 | $6,990,600 | $8,834,160 | $20,546,760 | $16,707,319 |
Net benefits | ($611,800) | $3,378,900 | $5,375,800 | $6,941,060 | $15,083,960 | $12,117,659 |
ROI | 264% | |||||
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The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
1 Source: Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
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